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Local Voices

Showing all 6 Blog Posts

Principles of Market Segmentation, Part 1: Business to Consumer

If you own a small business and you feel lost or frustrated by the need to segment your customers and prospects, this quick overview of the principles of market segmentation is for you.

If You Are Not Producing Marketing Content, You Are Not In the Game

Blogging is not dead – at least not yet.

Why Your Content Sharing Metrics Are Probably Wrong!

Social media engagement or sharing measurement is becoming big business today.

Thoughts about the Social Media Campaign/Election

Business owners can contemplate and draw their own conclusions, and learn from the extended campaigns and the efforts to facilitate voting for communities recovering from hurricane Sandy.

6 Things You Must Plan for 2013

Every organization needs a road map to the future. Do not overlook the six things you must plan for 2013.

Why You Should Not Identify Your Company with a Logo on Twitter

Before you follow Twitter’s directions, here is a story to help you understand why you should not identify your company with a logo on Twitter.

 
 
 

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